LET'S WORK

Decision making on building new factory

Analytics that help determine whether it was worth building a factory for 45 million euros

Comprehensive market research and advanced analysis provided crucial insights into market dynamics, competitive landscape, and potential profitability, enabling informed decision-making on the feasibility and strategic value of constructing the new plant.

  • Construction materials
  • Investment analytics
  • concrete

About client

Kovalska is the undisputed leader in the production of building materials and one of the leading developers. Kovalska Industrial and Construction Group unites enterprises that provide a full cycle in the construction industry: from the extraction of raw materials and the manufacture of building materials to the implementation of complex construction projects. Kovalska is noted for its high quality products and innovative approach, which allows it to successfully implement projects of varying complexity and scale.

Industry Construction
Location Ukraine
Year 2020

Provided services

  • Market Research
  • Marketing Planning
  • Financial Planning
  • Analysis of Project Efficiency Indicators
  • Analysis of Investment Risks

  • The Challenge

    • Provide a marketing and economic feasibility study for the construction of a plant for the production of dry cement mixes in Rozvadiv village
    • Provide an estimate of market dynamics for the coming years and the optimal production capacity of the plant
    • Conduct a market demand study in the Western region and Ukraine as a whole, for dry building mixes
    • To assess the distribution of the sales market between players, key sales channels and consumers, locations of players' production facilities and logistical distances to the Western region
    • Conduct a general market research of the EU and Moldova for dry mixes, imports and exports of dry mixes to Ukraine
    • Conduct research on related markets - thermal insulation materials, ceramic tiles
    • Provide recommendations on marketing activities for product promotion
    • Calculate the main indicators of project efficiency

  • Solution

    1 Market analysis and geomarketing

    A comprehensive market research was conducted, including collection and analysis of market indicators, study of regional production and consumption patterns, analysis of major market segments and review of price dynamics.

    2 Advanced analysis and forecasting

    A  review of related markets and an international analysis of the situation in neighbouring countries were conducted. Based on the data obtained, a forecast for the development of the dry mix cement market in Ukraine was developed.

    3 Strategic and financial planning

    A marketing plan was developed, including a product promotion strategy and assortment planning. A financial plan for the project was created with an estimate of investment costs and profit forecasting. Analyzed the economic efficiency and potential risks of the project.

  • Results

    The project provided a solid basis for strategic decision-making in the Ukrainian dry mix cement market. The research provided a comprehensive understanding of the market situation, including detailed market segmentation, competitive intelligence and analysis of market trends.

    This allowed to formulate strategic insights for further development and effective adaptation to market conditions. Appropriate support in formulating a pricing strategy, understanding customer needs, and a regional strategy create opportunities to increase competitiveness and expand market share.

    Overall, the project results contribute to strengthening the market position and effective use of identified opportunities for further growth.

  • CONTACTS

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    Alexey Zagrebelny

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    head of sales

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    Elijah Goins

    CMO