LET'S WORK

Insulation Innovation: Kingspan's Data-Driven Conquest of Ukraine

Comprehensive market intelligence empowered a global leader to strategically enter a new frontier

Through in-depth market research and tailored analytics, AIM Group empowered Kingspan with actionable insights and competitive intelligence, laying the groundwork for a successful expansion into the Ukrainian market. Discover how comprehensive data and strategic analysis provided Kingspan with the clarity needed for informed decision-making and effective market positioning.

  • Building materials
  • Insulation panels
  • TAM
  • Market research

About client

Kingspan is a global leader in high-performance insulation and construction materials. The company is making significant investments in the Ukrainian market by building a modern production complex near Lviv, which will become a regional production centre

Industry Building materials
Location Ukraine
Year 2024

Provided services

  • Market Research
  • TAM Research
  • GEOMarket & GEOSales
  • Competitive Analysis
  • Consumer Analysis
  • Regional Analysis

  • The Challenge

    To gain a comprehensive understanding of the Ukrainian market for insulation panels and boards. Identify the overall potential of the market, including its size, competitors, sales volumes, and pricing. Gather detailed information on competition and regional activity to inform strategy development. Obtain data on market structure, key players, consumption patterns, and regional characteristics.


  • Solution

    1 Total addressable market research

    Large-scale data collection on market balance, product segmentation and production capacity was conducted. An interactive dashboard was developed for easy visualization of TAM data, and import and export volumes were analyzed to understand market dynamics.

    2 Analysis of GEOMarket and GEOSales

    We created a sales map for different regions of Ukraine, analyzed distributor volumes and market shares. We also compiled competitors' customer databases to understand their market positioning

    3 Comprehensive market report

    We analyzed the market for an 18-month period. Key statistics on market size, structure and growth trends were collected. Key players, their market shares and competitive positions were identified. A market overview was prepared, including an analysis of growth, key drivers, supply and demand dynamics, as well as market structure and application segments of the panels.

    A detailed price analysis of various segments, including the type of filler and panel thickness, has been carried out. 

    4 Analysis of consumers and regional characteristics

    Consumer analysis, including the structure of sales by channel and the top 10 consumers. The regional peculiarities of sandwich panels consumption throughout Ukraine were analyzed.

  • Results

    These solutions provided Kingspan with a solid foundation for strategic decision-making as it enters and expands in the Ukrainian market. The company gained comprehensive market insight, competitive intelligence, strategic insights, detailed market segmentation, support in pricing strategy, customer insight and regional strategy. This allowed Kingspan to adapt its approach based on detailed market information.
  • CONTACTS

Start growing with Aimest

    The AIM team did an excellent job of implementing lead generation and business process automation tools.

    author_m

    Alexey Zagrebelny

    SDR teamlead

    We needed to do a full implementation. Your team did a great job.

    author_m

    Alexander Georgiev

    head of sales

    We entrusted very sensitive company data to be transferred, supplemented and implemented into the HubSpot system. The AIM team brilliantly completed the task.

    author_m

    Elijah Goins

    CMO