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Unlocking Market Potential: Comprehensive Analysis of AutoStore Technology in The Balkans

Discover how we researched market potential for AutoStore technology in Serbia, Croatia and Slovenia. The resulting analytical report and customer database provided crucial information for market entry strategy, demonstrating the value of thorough market research in guiding business expansion decisions.

  • Market research
  • logistic
  • intralogistics

About client

ConsultLink is a company that provides comprehensive expertise in intralogistics projects. They offer extensive support in the development and implementation of marketing and sales strategies for global suppliers of automated and robotic warehouse systems.

Industry Logistics
Location Ukraine
Year 2023

Provided services

  • Competitor Analysis
  • Analysis of Key Industries
  • Demand Assessment
  • Assessment of the Situation in the Logistics

  • The Challenge

    The project aims to conduct a comprehensive market research of the AutoStore technology, which specializes in automated storage, retrieval and order picking, in three countries: Serbia, Croatia and Slovenia. The main goal is to assess the potential for entering these markets.

  • Solution

    1 Macroeconomic Indicators

    Collection and analysis of macroeconomic indicators of the target countries (GDP, population, import/export volumes, data on the transport and warehousing industries).

    2 Analysis of Competitors

    A comprehensive analysis of competitors was conducted, which included a study of the activities of AutoStore's official partners, an analysis of manufacturers and suppliers of similar technologies, a study of suppliers of shuttle systems for containers and small goods, as well as a review of manufacturers and suppliers of AMR (Autonomous Mobile Robots).

    3 Database of Potential Customers

    Creating a database of potential customers by industry for each country

    4 Analysis of Key Industries

    Analysis of key industries that use AutoStore technology was conducted:

       - Retail (clothing, footwear, electronics, household goods)

       - E-commerce (pharmaceuticals, cosmetics, clothing, footwear, electronics, household goods, books/stationery)

       - E-commerce of food products

       - Automotive spare parts

    5 Research of trends in the development of warehouse real estate and micro fulfillment centers.

    Investigating the latest trends in warehouse real estate and micro fulfillment centers provides insights into the evolving logistics and supply chain landscape. This research helps anticipate future developments and identify opportunities for innovation and investment.

    6 Analysis of projects announced for construction in the region.

    Analyzing announced construction projects in the region provides a glimpse into upcoming developments and potential business opportunities. This stage involves tracking new warehouse and fulfillment center projects to identify potential partners and customers, as well as understanding regional growth trends

  • Results

    1. Analytical report: 
      -  Assessment of demand for AutoStore technology in target countries
      - Analysis of the competitive environment
      - Overview of key consumer industries
      - Trends in the development of micro fulfillment centers
      - General situation in the logistics industry of the region
    2. Database of potential customers (100-150 companies for each country)
    3. Market map with information about the main players
    4. Spreadsheets with detailed research data

     

  • CONTACTS

Start growing with Aimest

    The AIM team did an excellent job of implementing lead generation and business process automation tools.

    author_m

    Alexey Zagrebelny

    SDR teamlead

    We needed to do a full implementation. Your team did a great job.

    author_m

    Alexander Georgiev

    head of sales

    We entrusted very sensitive company data to be transferred, supplemented and implemented into the HubSpot system. The AIM team brilliantly completed the task.

    author_m

    Elijah Goins

    CMO